Streamer Marketing

The SUBtember Hype is (ONLY SORT OF) Worth Jumping On

EDIT: Apparently they’ve fixed the loophole, so everything below is useless old information now:

And, quite honestly, it sucks. SUBtember was started 4 years ago as a way for viewers to celebrate and give back to their favorite creators at a discounted price. With their ‘patch’, they’ve relegated their discounts to new subscribers only.

I’m not sure if ya’ll have noticed or not, but we’re in the midst of a global pandemic (still!). Content creators who have made the move to full-time are suffering as people who supported them are losing their incomes through furlough, job-loss, or a cut in hours. Any discount – no matter how small – was a way for those people to still be able to support their favorite content creators – probably one of their best sources of entertainment since most of us are stuck in our houses.

This whole thing leaves a bad taste in my mouth, and I think it’s proving that Twitch knows it can get away with it (would this have still happened if Mixer was still around to give it some competition?) It seems really ‘cash-grabby’ – a way to on-load people into the Amazon ecosystem, not a way for viewers to support their favorite creators.

Do better, Twitch.


Every September, Twitch throws open the doors for its SUBTember promotion – a way to entice new subscribers to throw money at their favorite content creators. The premise is very simple: Twitch discounts the price to subscribe to a content creator without lowering the amount that creator receives – it’s a win-win for everyone involved!

When you purchase a new subscription at any tier, you’ll receive:

  • 20% off the first month of new recurring 1-month subscription 
  • 25% off the first 3 months of new recurring 3-month subscription 
  • 30% off the first 6 months of new recurring 6-month subscription

Keep in mind, this only works for new recurring subscriptions. So, if you already subscribe to a streamer, you won’t be able to apply this discount…

… that is, if it weren’t for a ‘loop-hole’ discovered by a few users on Twitter. I put this in quotes because it’s not like we’re cheating the system. We’re just taking advantage of the wording on the deal.

The verbiage on the deal states that the discount is for any new recurring, remember? So, if we start a new recurring subscription, the discount will apply! This has been tested by several people on Twitter, so if it stops working please let me know there (@thatmitchcanter).

To Apply The SUBTember Discount To Your Sub…

Log into Twitch and click on your profile picture. Click on the Subscriptions link.

You’ll see a list of your current subscriptions. For Twitch Prime members, clicking on “Continue Sub” will allow you to set up a recurring subscription at the discounted price.

For anyone you already have a subscription with, cancel your current recurring subscription. Yes, I know this sounds counter-intuitive, but we’re only cancelling it just long enough to break the ‘recurring’ part of it.

Click on the gear icon and select the “Don’t Renew Subscription” option. This will break the recurring cycle.

Once you’ve done that, immediately head to the streamer’s page (or back to your dashboard) and re-subscribe immediately for the discounted price!

Why should I bother with SUBtember?

Subtember is a GREAT way to introduce your viewers to the benefits of being a subscriber at a lower cost to them. Streamers use subscriber counts (and sub points) as milestone markers for a number of amazing things. Most importantly, however, the money you make from the discounted subs does not change – you still earn the same amount as you would from a full-price subscription!

In case you’re curious, here’s what the user pays:

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